Tartarán is a Mexican - Brazilian bakery. I'ts name comes from the expression "Tarán!" which expresses surprise and delight. Creating emotions with cakes and cupcakes. The identity design is lineal, minimal and soft, from the wordmark to the isotype and communication. Our icon or isotype is an interpretation of a cake base dome + the brand's initial 'T'. We were inspired by the idea of a surprise inside the dome, surprising desserts!
Tartarán is a Mexican - Brazilian bakery.
I'ts name comes from the expression "Tarán!" which expresses surprise and delight.
Creating emotions with cakes and cupcakes.
The identity design is lineal, minimal and soft, from the wordmark to the isotype and communication.
Our icon or isotype is an interpretation of a cake base dome + the brand's initial 'T'.
We were inspired by the idea of a surprise inside the dome, surprising desserts!
